Electronic
commerce or e-commerce is so popular in the 90’s when Internet came to be.
Everyone is talking about e-commerce. I am sure we have gone through some of
its processes. However, it could only be one or two features of e-commerce that
we know. What is it exactly? How can we make use of e-commerce in today’s
seamless society?
The
Introduction to Electronic Commerce course will introduce us to the exciting
world of conducting business through the Internet. The concepts, the kinds of
businesses that can be established electronically, the marketing strategies to
use and more will be taken up in this course.
Are you
planning to attend? Expect to learn the basic knowledge of electronic commerce,
how to bring a business online, and how to reach potential clients through the
Internet. You will learn about the elements
that make up e-commerce; how to scan the environment and identify opportunities
for an e-commerce business and design a marketing strategy for it; as well as
gain knowledge and skills to create a working website for the business venture.
If you are
competent in using a computer (able to create documents, spreadsheets and
presentations) and have access to Internet (and an email address), why not
enroll in this course? It will be an
exciting and challenging course! You will learn about the following topics:
·
Electronic
Commerce defined
o
Definition
and History of E-Commerce
o
Common
Terms
o
Statistics
o
Why
go online
o
Levels
of Adoption
o
How
E-Commerce works
o
Online
payments
o
Payment
Gateways
o
Security
Concerns
o
E-trading
rules
·
Starting
your own business
o
Forms
of Businesses
o
Registering
a Business
o
Business
models
o
Mission/Vision
Statement
·
E-Commerce
Business Plan
o
Suitability
of a Business to go online
o
SWOT
Analysis
o
TOWS
Matrix
o
Marketing
Mix
o
Making
a business plan
·
Going
online
o
Domain
Name
o
Web
Authoring programs
o
Essentials
of a website
o
Integrating
an E-commerce Facility
o
Choosing
a web host server and plan
o
Web
management team
o
Search
engine optimization
·
Economic
and Societal Impact
o
Current
State in the Philippines
o
Drivers/Inhibitors
o
Philippine
E-Commerce Law
o
Future
of E-Commerce
The UP Open
University Faculty of Management and Development Studies (FMDS) re-launches the
course this July to December 2013. You
can study the course wherever you are.
The
E-Commerce course will open on 20 July 2013. For more details, please visit http://fmds.upou.edu.ph or email fmds@upou.edu.ph
Online registration
is available at:
https://spreadsheets.google.com/a/upou.edu.ph/viewform?key=pgWWbmE7uHjITl3SLUHsrTw
https://spreadsheets.google.com/a/upou.edu.ph/viewform?key=pgWWbmE7uHjITl3SLUHsrTw
